Turn SMS Leads into Repeat Customers

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Choose the right email marketing solutionchoosing an email marketing solution that best fits your goals will actually depend on your business needs. For example, if you’re doing an ecommerce project, you “need automation features that allow creating automated workflows, such as an abandoned cart, or complex welcome series that can segment people and differentiate messages,” alessandra farabegoli says. On the other hand, if you’re doing a newsletter, look at newsletter-focused features – you need to have highly-customizable templates that are easy-to-use, good team member permission to have different roles for different team members to add and do reports, view and send newsletters, emanuel cinca advises.

He adds that it’s also important to have an integration with wordpress brazil whatsapp data or any other solution you use. Other crucial features include the view of the email editor, the ability to segment subscribers and send relevant messages to the right people, alessandra farabegoli points out.At siteground, we understand that ease of use is key. That’s why our email marketing tool is user-friendly and integrated into the siteground client area, allowing seamless management of your website and email campaigns in the same place. You can choose from our highly-converting layouts, customize them to suit your brand and send your campaign in a matter of minutes.

Top strategies for sending email marketing campaignsnow that you’ve built your email list with subscribers, you have to start communicating with them directly via email. Here are our experts’ top tips for sending successful email marketing campaigns:types of email campaigns you need to sendour experts are of the opinion that the most important campaign is the welcome email or the welcome series emails, because when a subscriber enters your list, it’s the peak of interest moment. Alessandra farabegoli advises you to build upon this interest still with the first emails that will make people think it was worth subscribing to your newsletter, as you’re sending them interesting content.