Next, choose the right platform for your website . After you get a domain name and web hosting, you basically have a blank space on your website. That’s barely useful.
We have mentioned WordPress several times in this article because it is our favorite CMS. First of all, it is free and open source. You don’t have to pay for anything. Second, it is regularly updated with more features and better SEO. If you are using WordPress, install the necessary plugins and optimize your website for speed and SEO .
You might decide you like Squarespace better because it has customizable website design templates. These templates are modern, visually appealing, and can be easily customized to fit your brand and content, like the ones below.
Squarespace designs for hello bar task
Image via Squarespace
Or maybe you go with Shopify or Experro because you primarily deal with e-commerce. Those are also good choices.
Step 7: Website launch, promotion and ROI
You've created your website, but will you get visitors coming in? Not without some extra work on your part.
It's the end of the 1.1 billion websites in the world , of which only 18% are active today.
Image via Siteefy
That's a lot of information and content. You're just one website, so how do you engage website visitors and convert them into customers?
Your success essentially depends on how well your website performs and whether your pages show up in search engines.
Once your website is ready, it's time to launch it. Choose a launch date and time when you can monitor your website band database and troubleshoot any issues that may arise.
Inform your audience about the launch through email newsletters, social media platforms, and other channels. Create some buzz around the launch to generate interest and attract visitors.
Once your website is live, it’s time to start promoting it. This can include various strategies such as search engine optimization (SEO) to improve your website’s visibility in search engine results. You can also use social media marketing to reach your target audience and content marketing to attract and retain visitors.