Your exit intent popup should be consistent with your website's overall design and branding. Use colors, fonts, and images that match your website's aesthetic to ensure a seamless experience for visitors.
Additionally, it makes sense to avoid cluttered designs that overwhelm users. Instead, opt for a clean, simple layout that directs attention to your main message and call-to-action (CTA) button.
4. Optimization for mobile users
With nearly 60% of all website traffic coming from smartphones by 2024 (the highest ever), optimizing exit-intent pop-ups for mobile is non-negotiable.
Smartphone traffic statistics
Image via Oberlo
Adjust your design and copy it to fit smaller screens without compromising readability or usability.
Also consider using different exit intent triggers for mobile users, as they can't hover their mouse cursor. You can trigger a pop-up when the user quickly scrolls up, indicating that they are about to leave the page.
5. Implement smart targeting
Don't show the same exit-intent pop-up to all visitors. Instead, use targeting options to show relevant messages based on user behavior, location, or other factors.
For example, you can show different pop-ups to first-time visitors and returning users. New visitors can see a welcome discount offer, while repeat visitors can be invited to join your loyalty program.
You can also target the specific page the user is viewing. Infusing a personalized touch like this can significantly increase conversion rates.
13 practical tips for setting up amazing exit intent popups that will dramatically increase conversions
There are ways to make exit intent pop-ups more effective. You may have used them in the past but they didn't yield positive results.
It happens more often than you think.
In most cases, this is because a marketer has misused exit intent pop-ups. This is a nuanced marketing practice that ios database deserves careful consideration.
Sure, you can enable exit intent pop-ups across your entire site, but you’re always leaving money on the table. Why? Consumer intent.
People visit specific websites for different reasons.
Visitor A finds one of your informative blog posts through a Google search. He wants to solve a specific problem.
Visitor B arrives at one of your sales pages via a Facebook post. He is looking for a product you sell.
Completely different intents, right? If they click away, they need completely different exit intent pop-ups.
Visitor A might appreciate an invitation to join your email list with a free gift from you.
Visitor B might like a discount code for the product they were viewing.