Define Your Buyer Persona: Find Out What Your Ideal Consumer Wants

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Learning how to create a lead magnet starts with knowing your audience. What does your ideal customer want, and how can you deliver on that?

For example, you run a wedding e-commerce store, and your target market is people who are getting married. However, you need to know what they are looking for. For example, do they want cheaper products? More elegant? More diverse product designs?

Once you understand these important qualities, you can design a lead magnet to meet their needs.

What is a Lead Magnet “Buyer Persona”?
A compelling buyer persona is a fictional representation of your target kazakhstan phone number list customer based on data. You need to know what your visitors want before you can build a lead magnet that will increase conversions.

For example, let’s say your primary buyer persona is a young couple on a tight budget who doesn’t like convention. A lead magnet about creating an elegant church wedding might not appeal to them.

2. Make Sure Your Lead Magnet Is Highly Specific and Relevant to Your Audience
There is a scene in the television show "Friends" where Phoebe, a licensed massage therapist, laments her lack of clients. When asked why she is losing clients, she admits that she used to teach "Home Self-Massage" workshops. She says, "Now they're giving themselves massages at home."

This is a great example of a failed lead magnet. You don’t want to give away all your secrets or make your business irrelevant to your potential customers. Instead, you want to help them solve a specific, relevant problem.

Instead of teaching her clients how to massage themselves at home, Phoebe could teach stretching exercises that keep the body flexible and pain-free in between massages. She would still be needed by her clients, but she would provide real value.