It’s a great way to engage outgoing visitors who might want to hear from you in the future – and download your awesome lead magnet. If you already have an extensive list, list it as social proof.
The honeymoon phase with your new subscribers is valuable. Everything feels fresh and exciting, and their inboxes are wide open to your messages.
Capitalize on this enthusiasm by sending engaging welcome emails that make them feel valued and secure. Consider offering an exclusive discount or bonus content as an incentive to further sweeten the deal.
Most importantly, prioritize building two-way communication. Encourage subscribers to respond directly to your emails, follow student database you on social media for updates, and explore your blog for valuable information.
This early engagement sets the stage for a long-term and mutually beneficial relationship.
3. Use the right email copy techniques to keep your email list engaged
Email copywriting is underrated. Many believe they can simply use informal language or “textspeak” and expect positive responses from subscribers.
It doesn't work that way.
In fact, your emails may be the first impression your potential customers get of your business. Sure, they visited your website and signed up, but it may be days before they open your email. Now , they’re looking at you with fresh, critical eyes.
Don't let them down. Write in full sentences, use the active voice, and keep your messages short and sweet.
4. Don’t overlook email subject lines – use catchy email subject lines
One of the best email subject lines to force your subscriber to open your email. They leave little choice because they are so tempting. To achieve this, you need to be creative.
Use unusual language, active verbs, and hints of incentives to spark curiosity and drive engagement. Test different subject lines by segmenting lists and comparing open rates. The results may surprise you and unlock a goldmine of engagement potential.
5. Create amazing automated email drip campaigns to nurture your leads
It's also a good idea to engage your new and active subscribers in an email drip campaign . Determine their position in the sales funnel and then send them messages that resonate with their needs.