In general, each company identifies the factors

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What is benchmarkingbenchmarking, in portuguese, means reference point. It is a research process between companies in the same sector to analyze how their products, processes and services are performing in relation to their competitors. In this market monitoring task, analysis, interpretation, evaluation and measurement of the information collected come into play. To create true market intelligence, you need to understand what the data means and how it can benefit your company.

that impact its performance and then defines metrics for the key austria whatsapp data performance indicators (kpis) of the industry or market in relation to these factors. They will thus serve as a “benchmark”, that is, a reference that can be used by the marketing team to develop initiatives that improve the company's position or increase its market share.

Discover the main types of benchmarkingto put this strategy into practice, it is essential to understand that there are a series of types of benchmarking and each one helps your company in a different way. Therefore, we will present which are the most common and how they work. Check it out!Competitivein this type, the objective is to use competitors as a parameter. The intention is to measure how the business or product positions itself in relation to those who directly compete for customers.