Believe it or not, anecdotal research can be just as compelling as hard data. There’s no substitute for the real-time behavior of your customers.
You can use Crazy Egg to run Heatmaps and scrolling maps to record mouse movements. This information will inform you about the activity on different pages of your website.
You can also conduct a survey or customer surveys . Ask users to answer a few simple questions to better understand how they found your business and how they interact with your brand.
Get email information from your website visitors with Hello Bar
customer journey map conversion
Collecting emails can help you refine your customer journey maps and gain direct communication with your audience.
Start by logging into your Hello Bar account. Select the goal "Grow your mailing list."
customer journey map email list
Then create a top bar with any menu you like.
Get email information about your website visitors with Hello Bar
When people subscribe, they get the offer you promised and become part of your mailing list.
Send emails asking visitors about their experiences with your brand
Once you've built a relationship with your subscribers, ask them for some key information. You can embed a survey in the vnpay database email or ask for individual responses.
You want them to tell you about their specific experiences with your brand. What do they like? What don't they like? How can you improve?
This data becomes invaluable when you need to make changes to your website and other aspects of your online presence .
Create a table to help you visualize your map
Tables are another invaluable tool for customer journey maps. They allow you to organize information so that you don’t get overwhelmed – or confused.
You can organize your spreadsheet however you want. For example, you could create a column for each touchpoint, then assign a task, motivation, and objection or question to each row.