The core of a good strategy contains

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Here we go. Many of us have faced similar challenges. These three scenarios seem very different, but in fact, they all have something in common: a complete lack of strategy. In other words, a wrong strategic approach, which is what richard rumelt calls “bad strategy” in his book “good strategy, bad strategy”. So, perhaps it's time to summarize the strategic marketing process before we continue.

Concept of strategya strategy begins by identifying changes. In other armenia whatsapp data words, it involves developing a way to deal with a challenge. Strategy is thinking about how your current resources can overcome a challenge and be used to turn the tide and surpass competitors. A good strategy, therefore, must: identify the challenge to be overcome; develop a way to overcome it.

To do this, rumelt suggests using a simple but powerful model: the kernel strategy. three elements: a diagnosis; a guiding policy; a set of coherent actions. This methodology has been mentioned several times by marketing professor mark ritson in his studies and lectures. However, it was rumelt who defined the kernel strategy.