The numbers drive the narrative.

[kexej28769@nongnue]

Try Googling “ infographics are dead ” and your top hit will be a 2015 think piece claiming that the medium has been dead for years, followed by many responses stating that the medium is nowhere near “dead.” These more optimistic articles focus on key aspects of infographics that have changed since their initial surge in popularity:

Data visualization (and the public appetite for it) is evolving, and
This will not decrease in an oversaturated market برے کے ساتھdata, i.e. overloaded users.
For content marketers, the advent of bosnia and herzegovina number data was a dream: anyone with basic Excel skills and a good graphic designer could create a few charts, make them pretty, and use them to share stories. But Infographics 1.0 quickly failed because they failed to offer anything interesting — they were just a different way to share the same boring stories.

Data journalists do something different. Take Reuters’ groundbreaking work on Rohingya Muslim refugee camps in southern Bangladesh , which won the Global Editors Network Award for Best Data Visualization in 2018. The piece starts with a story — a massive refugee crisis unfolding far from the West — and uses interactive maps, stacked bar charts, and context to simplify the heartbreaking narrative.

The piece by Reuters is effective not only because of its advanced data-driven techniques. Rather, the piece starts with a highly newsworthy human story and uses numbers to ensure it is told in a highly emotional way. Content marketers, who are full of advice about how storytelling is essential to their work , should embrace data journalism.You need to see it as a way to advance your narrative , rather than thinking of data visualization as simply a way to generate interest or build credibility.