This doesn’t mean you can’t tweak your navigation bar to meet your audience’s needs

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When you're looking to improve your website's user experience, consider the following strategies to reduce your bounce rate:

1. Keep Your Navigation Simple
Make sure your navigation is simple and intuitive, and where people expect it to be . This will help visitors find what they’re looking for and reduce your bounce rate.

You will notice many sites, especially retail sites, using the same website design and layout for the most part.

This well-built website by Polar Air Soda is a good example of an easy navbar :

Polar Seltzer Water Navigation

Image via Polar Seltzer

They’ve placed the navbar where you’d expect it: at the top, canada phone number list below their logo. And they’ve kept their search options simple.


We’ve worked in the educational technology space and talked to a lot of teachers. We can tell you that the number one thing teachers are looking for online is printable worksheets.

Education.com knows that too. That’s why it has placed worksheets in a place of honor: at the top left, in the navigation bar. Followed by online games and lesson plans, two other very popular categories.