The use cases are varied, with over half (52%) of highly data-driven SMBs deploying AI to keep threats at bay with automated detection and remediation of phishing attempts. Beyond IT operations and cybersecurity, they’re also harnessing AI more extensively across customer experience applications, content creation, and data analysis. For australia whatsapp number data instance, 52% are using AI to accelerate the creation of social media posts, articles, and images. Additionally, 41% are using the technology as a key tactic for enhancing marketing and advertising through personalization.
Accessible, up-to-date, and accurate data has long been considered the lifeblood of modern organizations, and it’s becoming increasingly apparent. The evidence points to a growing performance gap between SMBs who channel their energy into becoming data-driven and those who sideline the opportunity.
Yet the majority are still missing out on the chance to carve out a competitive advantage –just 19% consider themselves highly data-driven despite the measurable impact on revenue, customer experiences, and process efficiencies.