New technologies such as AI and ML .
Personalized messages on websites that allow customers to continue their purchase where they left off.
AI-powered chatbots that introduce customers to the brand and product range.
Personalized email marketing for instant feedback on products and services.
Messages via social media platforms informing customers about payment and delivery of products.
Digital transformation is happening right before our eyes and marketers who overlook or ignore these developments risk their future viability.
What will digital transformation look like in 10 years?
Digital technologies such as AI, VR and AR are expected to change more than just the work of digital marketers, designers and content managers in digital marketing. Let's take a look at what digital transformation could look like in the 2030s:
Virtual, augmented and mixed reality are becoming the norm in digital marketing.
The use of digital design elements such as infographics, well-designed images and engaging videos will continue to dominate.
Information accessible through digital analytics platforms such as Google Analytics will continue to be the primary tool for digital marketers.
Marketing professionals will need to be proficient in data analytics, visual storytelling, and digital PR, in addition to their existing knowledge of areas such as SEO, content marketing, social media advertising, and graphic design.
The success of companies will depend on how well they have implemented digital transformation in their marketing teams.
All of these prospects may seem challenging at first. But we are in a time of change and it is far from too late to begin the digital transformation process. The first steps for your company could look like this:
Start learning digital marketing skills and strategies. Read up on digital trends, tools, techniques, and social media updates.
Experiment with different software tools to improve your brand’s reach and customer experience.
Learn how to tell stories about your brand using digital design elements like infographics, digital photography, and short videos.
Experiment with data analysis tools to measure the progress of your marketing campaigns.
Use different platforms for your brand storytelling, including newer platforms like Quora, Medium and Instagram.
Invest in both established and emerging digital tools based on AI, VR and AR.
Successful marketing teams and their path to digital transformation
Fortune 500 companies, as well as startups, have had to find new ways to reach their potential customers. Let's look at four particularly successful companies as examples.
Amazon
Netflix
Disney
Apple
1. Amazon
Amazon knows that digital transformation is a competitive necessity. In fact, digital transformation has uk telegram data enabled the company to take business away from two early competitors: Barnes & Noble (B&N) and Borders. To do this, Amazon used the following:
Digital tools such as chatbots, in-app surveys and email surveys where customers could provide quick feedback on product delivery and quality.
Digital analytics programs to track the success of transformation strategies, improve them and implement them faster than the competition.
2. Netflix
More importantly, the streaming service uses machine learning to figure out what type of content each customer prefers. Using this data, it sends personalized emails with direct links to movies or series that someone is most likely to enjoy.
The results are often surprisingly accurate and offer users real added value.