Now you’ve got your great idea which will *Insert objective here*, you need to start designing your program. Some people go straight in and add placeholders in the Engagement Studio, building as they go. I’d advise against this because it can be quite time-consuming as it grows and when it comes to testing, you can get a bit lost in all of the amends.
I highly recommend using a tool called LucidChart for mapping out your programs. Why? Because it’s badass for this kind of thing. You can make as many amends as you need in a really clean, easy way.
Once you’ve mapped your final version, which finland phone numbers includes a finalised list of all content you’ll need, you can start to build.
If you build it, they will convert
Once you’ve finalised your plan using LucidChart, you can start to build the logic into Pardot, creating the email templates needed for the program, pulling together content and landing pages and so on… Before you know it you’ll have a well thought out and comprehensive marketing campaign framework that addresses the core objective that you specified in the beginning.
This piece of work is a foundation that you can keep coming back to and building upon. Where the framework is in place, you can focus on creating better content, more bespoke messaging using dynamic content, A/B testing subject lines/images/GIF’s, essentially optimising the hell out of it!
The opportunities are endless and you’ll soon see in your own Pardot account why automation really is the future of marketing.
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Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.