In comparison, 26% of German consumers would report a company that uses a misleading subject line in a marketing email.
1. Promise things that never become reality
While sensationalist or misleading claims in subject lines may work for a single campaign and increase open rates, they rarely pay off in the long run. They damage consumer brand trust and cause readers to unsubscribe or ignore future emails. Make sure you set clear customer expectations early on and consistently maintain them throughout the journey.
2. Not respecting customers' privacy choices
Chances are, some of your existing customers choose to unsubscribe from your emails malaysia telegram data or they never explicitly signed up for them. When SMBs ignore this choice and send unsolicited marketing emails, they show that they either don't know how to handle data properly or don't respect their customers' choices. Once your customers give you their contact details, always be clear and transparent about when, why and how you will communicate with customers.
Keep an eye on trends to improve email marketing performance
The trends mentioned in this article show that email marketing is constantly changing and online customers are more demanding than ever.
By understanding these trends and implementing our recommendations, email marketing professionals can exceed customer expectations and differentiate themselves from their SMB competitors.
Email marketing doesn't have to be complicated. But consumers deserve a fair exchange with added value. Anyone who trusts your company with their personal information and allows you to access their inbox expects to get something in return - like discounts, offers or information that non-subscribers don't get. If you don't communicate what that added value is, your list won't grow and your subscribers will gradually disappear. And of course, as in any area of marketing, good etiquette and ethics are the bare minimum necessary.
The following resources will help you succeed in your next email marketing campaigns: