The QRG and EEA are particularly important in 2023, as highlighted above.
9. Social SEO is in fashion
I'm surprised how many websites still have a G+ social icon on their website, even though the social platform was defunct by Google after eight years. The opposite has also been attempted since 2015 , but neither side has had much success with it.
Until TikTok came along.
So great was its success in attracting users to the platform that even Facebook announced that it was going to change its social algorithm to an interest graph.
In an interview last year about the future of technology, Prabhakar Raghavan, a senior vice president at Google, said that more than 40% of young people turn to Instagram or TikTok to start their searches for anything, including "...businesses and products, but also to ask questions about how to do things and find explanations about what they mean."
While this search activity is not happening on Google’s search benin phone number data engine, it is happening on TikTok’s search engine, so I think it’s worth mentioning.
The secret to getting discovered on TikTok is through various text mediums, such as captions, the title of the video, the words that are said, as well as hashtags. In addition to this, the secret sauce is in the actions that the user takes, such as “liking” and “sharing,” but also in what they don’t take part in.
TikTok is known for pushing the boundaries of recommendations and will put something in front of you and keep testing it until it learns that your feed is exactly what you're interested in, and that's what makes it so powerful. When using the app, you simply sift through the content and select what you like to watch the most.