Reviews
Having lots of positive customer reviews on your GBP is a no-brainer, but getting them can take time and effort. After all, user reviews, unlike any other aspect of your GBP, will be entirely customer-dependent, so make sure you and your team go above and beyond to ensure your customers are happy. There are some rules regarding Google reviews. To read the do's and don'ts, follow this link.
Google Guarantee Badge
Google Guarantee Badge
In 2020, Google introduced a new feature called the Google Guarantee Badge, which is a designation given to businesses that pass Google’s business verification process. For just $50 a month, your business can have this seal of approval from Google, which will help you stand out from other businesses and build customer trust in your business.
In addition to your GBP listing, you can also pay Google for Local belgium phone number data Services Ads, which will help you prioritize your business with local searchers so that your GBP listing appears before others. The great thing about Google Local Services Ads is that Google only charges you if a customer contacts you or hires a service directly through the ad. Local Services Ads are an effective way to increase business opportunities. For example, MBBS, a Michigan-based pest control company , tripled its leads thanks to Local Services Ads.
Conclusion
As consumers, we often take the Google Business Profile for granted. It’s a useful tool that many of us use daily in our personal lives. However, as business owners, it’s important to take GBP seriously. Investing time and even resources into your GBP should be considered a necessity. The importance of consistent maintenance varies by industry and market, but neglecting to pay attention is a luxury many businesses can’t afford. Stay on top of GBP best practices, spend a few minutes a week at least monitoring your profile, and keep an eye on all reviews, not just the negative or positive ones. A holistic approach to GBP, focused on improving customer experience and following GBP best practices, will undoubtedly contribute to your business’s long-term growth.