I like to group these two steps purely because the method can often dictate the name you choose for your business. However, a full business name isn’t always necessary for a coaching business. Many coaches choose to go by just their name—more on that later.
In order to learn how to start a coaching business, you have to determine the how of your coaching methodology. This is the angle.
If there are a hundred holistic health coaches out there, what makes yours different? What specifically will you help clients focus on?
Another example would be watercolor prints. How will you coach people? Will you hong kong phone number list focus on expanding their unique artistry or will you teach them how to create prints that serve a hot market?
The angle you take with your coaching business will dictate how you teach it and also who will be attracted to that offer. Think about what means more to you personally. What do you wish someone would have helped you with more?
More than anything, to learn how to start a coaching business, remember to think of the how. What will your unique method of coaching be? Let that guide you.
Days 31-60
Once you know enough about your expertise and the common problems people face when trying to pursue it, you’re ready to start creating your customer. Commonly known as an “avatar” as well.
This is the singular person you will make content for, talk to, write to, and think about when crafting the rest of your coaching business. In order to learn how to start a coaching business, you need to focus on narrowing who your services are for.
Spoiler: they’re not for everyone.
For example, someone who wants to learn how to make crocheted baby blankets for family isn’t interested in crocheting animals to sell as a business. By creating an idea customer, you’ll be able to specify your messaging so much that it speaks very loudly.