A screenshot of Sprout Social's Facebook Competitors Report

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Profile Performance Reports: Access a high-level overview of performance across all connected profiles to quickly evaluate social growth, and how that growth correlates with key initiatives.
Post Performance Reports: Analyze cross-channel performance teacher data at the post level to understand what messaging and formats resonate with your followers and why.
A screenshot of Sprout Social's Post Performance Report. In the report, you can see thumbnail images and the caption from each post across channels. The impressions, potential reach, engagements and engagement rate per impression are also listed for each post.

Tag Reports: Access an overview of your inbound and outbound tagged messages to easily analyze campaign effectiveness, volume and performance patterns.
Paid Performance Reports: View your key performance metrics like cost per impressions, engagements, clicks and conversions, and explore how your paid performance changes over time.
Competitor Reports: Compare your engagements, follower count and audience growth to your competitors to determine whose content resonates more with your target audience.
In the report, you can see a summary of key metrics from your profiles compared to competitors, including total fans average, public engagements average and public engagements per post average. You can also see audience growth displayed over time on a line chart.

Reports like these make it easy to demonstrate how your social strategy translates to company goals. The Total Economic Impact™ study found that Sprout eliminated manual data aggregation to prepare monthly reports by 75%, resulting in $39,000 in savings over three years.

As your brand’s social presence grows and evolves, so too does social’s impact across your business. No longer just a tool for building awareness, social is now pivotal across the customer journey and audience segments. If you only relegate social resources and tools to the marketing team, you silo key insights, miss out on the benefits of cross-collaboration and minimize the impact of social.