The copywriting on this page is excellent from the headline to the call to action

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If you want to increase the chances of your prospects coming back and purchasing, consider offering a percentage-off coupon or a code for free shipping.

Here are some examples of our favorite shopping cart abandonment email campaigns.


If you want to see a really good cart abandonment email, Fab shows you how to create one.
Fab Cart abandonment email campaign example

A “smile” tells the customer that something good is coming. It is always a positive thing. You want your prospect to have a positive mindset.

Then, it lets the customer know that the item they want is still bosnia and herzegovina phone number list available. Followed by a brightly colored call to action: “Still want it?”

The big red “BUY NOW” button represents the same call to action. It’s an effective psychological tool, complemented by an attractive product photo and helpful information on how to contact Fab.

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TeeFury cart abandonment email campaign example

You can also learn from Teefury’s cart abandonment emails. This is just the top segment, but it’s full of best practices.

The headline used is the same as Fab’s above: “Still want it?” This is another psychological tactic. The word “still” implies that the potential buyer wanted the item at one time. at another time, and may still want it.

But what really comes as a surprise here in this cart abandonment email is the literary/movie reference. The company is known for referencing pop culture, and continues that trend in the email with a reference to “Lord of the Rings.” Even in the call to action with a pun: “Grab your Baggins.”