There are paid campaigns for B2B , in which the laos country code and mobile number advertiser must invest a certain amount according to their objectives. Below we share some of the payment models that you can take into account in your digital marketing strategy:
CPM (Cost per Thousand Impressions)
It is suitable when looking to position a brand. The advertiser pays for every thousand times that one of their ads appears on a page.
CPC (Cost per Click)
Ideal for generating web traffic. You pay every time a user clicks on our ad.
CPL (Cost per Lead)
This is chosen when you have sales campaigns or you are looking to generate a database of potential B2B clients . At this point, you pay for each time a user clicks on an ad and performs an action within the site such as leaving their contact information or subscribing to a newsletter.
CPA (Cost per Action)
This option is ideal for increasing sales through a website, since you pay when the user clicks on the ad and subsequently closes a contract for the B2B company's product or service .