Pricing: From $199 per month, with a 30-day free trial available
No. of competitors: You can track up to 10 competitors
For those who prefer to dig into competitor content marketing metrics, BuzzSumo offers all the tools you need to monitor industry trends and competition for web and social media content.
Take a peek at web and social content performing well in your industry or niche. You’ll be able to see impression and engagement data for individual social and blog posts published by the competition and use that information to determine the type of content your audience may respond to.
BuzzSumo even lets you see which influencers competitors use for user-generated content on different social platforms and how successful that content is. This information could be useful for future social paid partnerships and similar content.
Competitor tracking FAQs
Want to know more about competitor tracking software? Here are our answers to a few common questions related to competitor monitoring tools.
Choosing the right competitor tracking tool for your organization comes down to your specific business objectives, needs, and industry marketing trends.
For instance, if most of your industry’s marketing strategy relies qatar cell phone number on social media content, then BuzzSumo or Semrush might be the best option for your needs. If your company leans heavily on email marketing, signing up with MailCharts may be beneficial.
CompetitorIQ offers a broad spectrum of competitor analysis data related to web traffic engagement, sources, and more. And the software is baked into Nutshell’s CRM, giving you access to other powerful contact management, sales, and marketing tools, including email marketing and analytics features.
2. What can I learn through monitoring my competitors?
Depending on your chosen competitor monitoring tool, you can gain plenty of valuable knowledge about your industry and competition, including:
Ranking paid and organic search keywords
Web page/post traffic and engagement
Email campaign opens and clicks
Web content topic popularity
Audience demographics and behavior
Social media post popularity
Industry-aligned influencers for UGC
3. How often should I use competitor monitoring tools?
It’s best to schedule analysis sessions at regular intervals to get the most out of your competitor tracking software. That said, pulling and evaluating the data too often can be time-consuming and may not provide you with enough data to make any significant optimization decisions.