Minor adjustments were made to the existing campaign along the way due to some of the products running out of stock. The team recognized the popularity of headphones and due to the deal at hand, the gift choices that had the higher price points.
This even gave the team an impression into which items Zagg customers liked the most, arming the team with helpful data to use in future campaigns as far as which products to market, Andreasen explained.
“Being able to do [the sends] a few times helped mailing address example philippines us see what products people are most interested in,” she said. “It was helpful for future marketing purposes.”
Results
Zagg’s customer appreciation campaign produced these metrics:
152% increase in revenue-per-email sent
252% increase in average conversion rate.
“To see the revenue-per-email and the conversion rate increase rapidly was awesome,” Andreasen said. “My goal has been to try and find messaging and email promotions that are more suited to our customers.”
She added the team found it fun to watch the campaign take flight, witness gifts sell out and glimpse the buzz created on social media.
They saw customers tweeting screenshots of the ZAGG emails, compelling their excitement about the campaign — and gifts, of course.
The team attributes the campaign’s overall prosperity to the Email Marketing Campaign .
Andreasen said it was the approach of “thank you” that made all the difference for the company (zagg).
“It’s more of a relationship thing than a selling tool, “And I think that really helped in accomplishment” of this campaign.”