Topic authority or topic relevance is the process that Google or any other search engine uses to determine the relevance of a web page or website to a particular topic.
Here’s how it works:
When you link from one page to another using relevant, descriptive anchor text, this creates a semantic relationship between them. This link lets Google know that there is a shared connection in terms of subject or topic.
As this OnCrawl article explains:
By strengthening key topics and grouping related content thailand mobile database around pillar pages, you can increase the authority of all pages on the topic and gain position in the SERPs. ... The more pages in a thematic content group link to each other, the better the group's position in the SERPs.
By writing a content hub, you can simply get relevant internal links to your pillar content from any number of cluster pages you create.
In other words, the more pages that talk about “jogging” link to your jogging guide, the more relevant and authoritative your guide will appear in the eyes of Google.
3. Better content structure
Content hubs also help you develop your content strategy by creating clusters of logically and semantically related topics .
Content Center Model
Creating a good content hub isn’t easy. But it will benefit your blog in the long run because:
You are forced to plan your topics around topic clusters - this makes you think thoroughly about the structure of your content.