To get copywriting ideas, start by listing all of your product’s value propositions: the benefits it provides. Follow the process detailed in How to Write a Landing Page .
Additionally, make a list of any concerns your audience may have about hearing your speech. Identify their fears, doubts, and uncertainties. You’ll want to address these in your copy.
How would a user describe your product to a friend? What non-marketing language do people use to communicate your product to others? Borrow this language to overcome overly formal copywriting. For example, you could define your product category as "used cars." People do say "used cars," so this is the language you should use in your copywriting. Write like people talk.
What’s stopping them from buying? Which of your competitors austria mobile database are they considering? If they haven’t bought yet, what’s stopping them? Proactively addressing these questions can help you write better copy.
How do they rank the importance of your welfare? Do certain people care more about one value than another? If men respond better to value prop A than B, divide the targets by gender so that men see A and women see B.
2. Address concerns
In one sentence, convey each value prop and solve each problem.
See an example here .
3. Be convincing
Make each sentence more engaging by injecting interesting context. In the following chapters, we'll explore strategies for doing this.
4. Be concise
Rewrite each sentence to make it as concise as possible. Because users are impatient.