Now "branded content", i.e. the ordered and paid article that relieves the editorial budget and is intended to make the reader believe that he is getting professional journalistic value for the purchase of the information product. The problem is that consumers and producers are lying to each other about the truth. Consumers are poland rcs data increasingly paying nothing for the media product by picking it up for free on the Internet. But producers cannot produce it for free as long as they still have to pay journalists, offices, infrastructure and even printing companies.
The only person left standing is the advertiser, who would like to get his message across to people piggybacking on media platforms. the form of classic ads, banners, pop-ups and other forms of advertising, but he has to accept terrible wastage. It is therefore obvious that he is interfering with the so-called editorial content, i.e. removing the distinction between paid advertising and his own work.
Journalism has always followed the line that separates the advertiser's own work from attempts to influence the media. Journalism has never dared to write an article that says: "What the advert to the left of this report is trying to sell you, dear reader, is complete rubbish, don't buy it." So what's the point of all the fuss.