If we are going to work on a penalized domain, we must know that the time it takes to resolve a penalty will not only depend on us, we will need Google to review that part of the algorithm again .
It makes sense to explain this to the client, since it may take much longer than normal to achieve results and also our time for actions and strategies will multiply in the project.
Competence
Being afraid of competition is not necessary.
Whatever you call it, we can take any non-branded keyword away from any competitor.
Still, we must be aware that we cannot do the impossible.
That is, you can compete against anyone, but if you are not Amazon, you cannot compete against eBay.
Studying the competition is essential, both current and future.
Configuration
The configuration is divided into two sections, everything that has nothing to do with the web, such as the configuration of Search Console or Analytics and other tools .
While the other side will depend as always on the CMS.
But if you want to do it right, you need to do more than just look at these points.
Pre-audit
Many SEO agencies seem to ignore this point.
But, the truth is that I see it as key if you want to make a good impression on a client.
There are two ways to do this:
With SEMrush you have many possibilities, but the option to see the philippines phone code “On Page” status directly with “Site Audit” will give you a quick overview of the domain status.
ain.
Position Tracking : current position of the keywords you are interested in.
On Page SEO Checker – Analyzes tips ranging from content to usability.
Social Media Tracker – While social media is not part of SEO for Google, it is good to see a client’s behavior in this regard.
Brand Monitoring : to see if there are any reputation issues.
Backlink Audit : in case you have no authority or toxic links.
Organic Traffic Insights – A quick way to link Google tools.
Content Analyzer : to analyze a set of content.
Link Building : analysis of competitors' links.
If you want to go a little deeper
In this case, the following points must also be included:
Indexing status
Where the history of the URLs that Google has