If journalism cannot be financed through advertising, individual sales or subscriptions, and certainly not through the paywall - in other words, it has become obsolete as a business model - then who will finance it? Patrons perhaps, political interests or generous (media) managers who keep their journalistic products alive with cross-subsidies? If the market can no longer fix it, the state must come up with something. The media are already receiving massive public funding. It is not just the SRG hong kong rcs data that benefits from this; and some private radio stations would not be able to survive without the money from the fee pot. But the press is also receiving millions in support through the postal tariff reduction.
This scattergun approach is not particularly efficient, as parish newsletters and PR organs of organized interests are also allowed to use this pot. At the other extreme, the juggernaut SRG absorbs 95 percent of the license fee money. Sooner rather than later, politicians will have to think about how to optimize media funding. The distribution mechanism must not be left out either.