Guido Fluri had a noble idea when he launched the Miss Switzerland competition with new goals. Body and mind, the winners should not be money machines, but rather normal girls next door. But after high losses, the entrepreneur gave up. We have to thank him for the vision and the big money.
Now a new team is trying to give the Miss Switzerland pageant the "significance" it once had ( persoenlich.com reported ). But it won't work.
Point 1: Swiss television could no longer europe rcs data broadcast the show, even with the best will in the world. It was so overloaded with advertising slogans that you normally only see in Thailand or the Philippines. Public broadcasting and sponsorship of this kind was no longer possible.
Point 2: Miss Switzerland must be eligible for everyone to vote for. But in Ticino and western Switzerland there are no private broadcasters with a strong reach - and without them it would not work. The private broadcasters in German-speaking Switzerland cannot afford the show out of pocket either.
Point 3: If you don't move with the times, you'll be left behind. Today, girls stage themselves on Facebook, become models and DJs. They find their way into the spotlight of the tabloid press. The title of Miss still has a big impact in poor countries, in the Third World, where there is hope of leading a good life as a Miss. The hope in the favelas.
We can be glad that we don't need that. Neither the viewers nor the girls. Because each of us should have "our" Miss Switzerland. I'm currently thinking about whether I should choose Lara Gut or Béatrice Egli. Or Nathalie Rickli. All three are more than just a "Miss Switzerland".