Sales Is About Probabilities

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What buyers are telling us is that they like virtual because it’s fast, it’s easy, and it’s frictionless. And the salespeople who are adopting this new technology, they’re the ones that are owning the future.

The wishbones who wish things didn’t have to change, the wishbones who think maybe things will go back to the way they were are deluding themselves.

And in sales, you cannot be delusional and successful at the same time. To the wishbones who are hoping and wishing that they can go back to their comfort zones: it’s never going to go back, ever. We have changed forever. So in order to future-proof yourself, what you have to begin to do is invest and start learning.

I use a simple formula called Adopt, Adapt, Adept. Adop nigeria telegram data means that I’m constantly looking for new technology, new ways to communicate, new ways to interact with my customers, new ways to sell, new ways to make myself better at the craft of selling.

And then I adapt those new ways to my way of going to market, to my customer base, to my industry. And so I don’t just take everything and say, “Well, there’s one black and white way of doing things.” Because there’s not, right? Sales is about probabilities.

I want to choose things and use things that give me the highest probability in any given situation. So I adapt it to my particular way of doing things. And then I practice and practice and practice until I become adept at it.

The Difference Between Rainmakers and Wishbones