Link building attracts clients by increasing your firm's visibility. It helps to establish your authority. Whether they are searching for legal services through one of those legal directories or reading an article that contains anchor text that links to your website, users who find you online can click on those links to be taken to your firm. This brings them one step closer to converting into a lead.
Links are one of the foundational factors of search engine algorithms. By building links with reputable websites, you enhance your website’s authority and expertise. These backlinks can greatly improve your usa phone list website’s performance in search results. They are extremely valuable.
Having good links (and having lots of them) helps your site rank better, helps your target audience find you, helps you gain their trust (and the trust of Baidu, Bing, and Google), and helps you convert.
Again, this requires a time investment, but you can develop these link building strategies on your own without having to pay anything for this marketing strategy. The key is to do it correctly.
Not all links will provide these benefits. In fact, some links often don’t result in any positive improvements because they are low-quality, inferior links.
Low-quality links , such as those considered black hat tactics, are not worth your time and can backfire. This includes leaving spammy comments with links on message boards and forums, or buying backlinks from unauthorized services or performing link exchanges with unrelated websites, which are more likely to hurt your SEO efforts than add any long-term value.
High-quality backlinks come from reputable websites . These are sites with content that is relevant to your own legal industry in some way and is extremely useful, as well as sites with more general content but an extremely high domain rating , such as respected news sites. Whenever we use inbound links, we want to consider who will be reading the content and whether they are worth a referral to your site.
When we have websites with high domain ratings, those websites are trusted by search engines and users. These backlinks are essentially votes of confidence from trusted sources . These are important.
11 Link Building Strategies for Law Firm Websites
Creating a link building campaign allows you to utilize a number of different methods to build links to your website, thereby attracting Google's attention to your website. The following tips can help you find relevant websites to provide quality content, thereby developing beneficial hyperlinks to your website .
1. Create or claim your listing in a legal directory
This is the easiest first step every attorney can take right now. It’s a low-value link, but not insignificant. That said, if not for the page ranking advantage, but simply because you want clients to find you, you should take advantage of it. It also helps with SEO strategy and getting site traffic through search.
How do we do this?
You can use any number of service directories under the legal category (they are usually free websites where you can find references for your law firm. Go to the website, create an account or profile on the website, and then claim your directory listing.
To be clear, we are not saying you should buy advertising through these services. But you should claim these listings because it takes very little time and can direct people who use these directories to your site.
Additionally, you should claim the law firm's listing. Then, have each of your attorneys claim their own listing. Some of these are no-follow links. Many directories use nofollow links. This means they don't contribute any authority to your site.
However, Google and other search engines still use nofollow links as a hint about your site’s link profile, so it’s still worth taking 10 minutes to update them.
2. Contribute to industry publications as a guest authority
The next step in this component of your digital marketing strategy is to find publications that cover topics in your service area. Many of these publications will have submission options for professionals, such as practicing attorneys. Guest articles like these are well worth the effort and are not difficult to write.