Plain Old Marketing: What’s the Difference?

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First, you can take into account all of your expenses that relate to marketing and sales, including salaries for your sales team, marketing consultant fees, creative costs, trade show fees, and sales and marketing software.

This is the true total cost of customer acquisition, a big-picture overview you can consider when assessing your company’s profitability, fundraising goals, hiring plans, and other strategic moves.

Alternatively, you can focus on specific campaigns and channels and calculate their CAC to compare the results they give you. For example, you can calculate CAC for LinkedIn ads, Google ads, and Facebook ads by only taking into account their respective expenses, like ad costs and consultant fees, to learn which marketing campaign is the most cost-effective for your business.

Customer Acquisition vs.
“Sooo uhhh isn’t customer acquisition just a venezuela telegram data fancy word for marketing?” I hear you thinking.

The answer is yes and no. Marketing can have quite a few different goals, from driving brand awareness through social media reach and organic website traffic to generating loyalty and referrals using email automation. It touches the entire customer journey. Marketing efforts can generate press coverage, attract investors, and position you as the go-to product for your buyer persona or your ideal customer profile.

Customer acquisition is focused on driving specific action, like a free trial signup, a product demo request, or a free-to-paid conversion. It’s the end result of a successful marketing plan, but just ‘doing marketing’ isn’t enough to win new customers.

You need dedicated customer acquisition strategies in place to reach the right people, become one of the solutions they’re considering, and convert them into a customer, which is exactly what we’re diving into next.

7 Customer Acquisition Strategies to Close More Deals
There are many ways to acquire customers—organic search, webinars, email, paid ads (PPC), organic social media marketing, YouTube, and partnerships are the core ones we’ll dive deep into.

What are the right customer acquisition channels for you? Should you do all of them? Some of them? Just one?

Each strategy you implement is a channel you need to manage. It becomes your overhead, even when it’s bringing results. So the real question is: how many can you handle on an ongoing basis, and which ones?