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Gong is a revenue intelligence platform. One of its account executives, Sarah Brazier, sent this cold email to 37 prospects. The results: 27 of them opened the email, three of them bounced, and two booked a meeting with her.

The most interesting part is that the email isn’t personalized or customized to a specific recipient, it doesn’t have a big fancy CTA, and it’s longer than the usual recommended length for cold emails.

Why This Cold Email Example Works:
Sarah’s approach worked because she showed a deep understanding of the universal challenges her target customers face and used a humorous tone to convey this. Her call-to-action is low-pressure while promising a solution worth hearing about.

It’s definitely not a typical cold email structure, but it worked, so it’s always worth experimenting. If you want to up your cold emailing game, check out our list of the best cold email templates.

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11. Cold Calling: Small Discomfort, Big Results
Like cold emailing, cold calling is a powerful lead dominican republic telegram data generation strategy, but it can be intimidating—and make you feel vulnerable—because it feels more personal than emails.

It’s worth pushing through the discomfort, though. Research shows that 69 percent of buyers accept cold calls from new providers, and 82 percent of them say they accept meetings with sellers who reach out to them. TL;DR: cold calling is worth it.