While micro-influencers achieve an average engagement rate of 17.96% on TikTok , the competition looks pretty poor: 3.86% on Instagram and 1.63% on YouTube.
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57% of all TikTok users are women
… And they are clearly in the majority!
Men make up “only” 43%.
43% of all TikTok users are between 18 and 24 years old
32% of TikTok users are between 25 and 34 years old…. And morocco number dataset only 3.4% of users are older than 55. Source
Current TikTok statistics you should know 3
business statistics
TikTok's revenue grew 77% in FY21
With $2.3 trillion in consumer revenue in FY21, TikTok is clearly emerging as a winner in the pandemic.
TikTok’s value is currently estimated at $50 trillion.
While ByteDance (the parent company) is valued at $400 trillion, making it the world’s most valuable startup.
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Most sales come from China
In FY21, nearly 60% of TikTok's revenue came from China, while only 13% was generated in the United States.
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Other statistics
55% of TikTok users are content creators
While 68% of TikTok users are consumers.
In just 200 days, TikTok was born…
… At least that was the time it took the development team to create the original version of TikTok.
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