to your audience as well.
Even as an industry veteran, it's sometimes easy to overlook the minor details of improving UX because you're focused on the finer points, so conducting a full UX audit can be worth the effort.
Another way to up your SEO game and get more leads/sales is to optimize your users’ experiences with familiar dialogs/problems.
That is, try going to places where your customers hang out (industry groups, forums, Slack/Facebook communities, etc.) or tap into the raw conversations they're having with your customer-facing executives (like sales and support teams).
identity
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By identifying their dialogues, pain points, challenges, values, backgrounds, etc., you can create an identity resolution for your customers and A/B test communication styles that are relevant to them.
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This strategy will also help you deliver a unified experience to your audiences, which will ultimately help you achieve your conversion goals.
3. Use data from your current systems
A great way to optimize your conversion rates is to leverage data you may already be getting from your current systems, such as your customer relationship management (CRM) tool or Google Analytics.
You can use this data to segment your audience and deliver personalized experiences. Or you can run A/B tests with certain audience segments based on their purchasing behaviors and share the insights you gain from your CRM tools with your sales, marketing, and support teams so they can deliver a personalized experience to your customers, too.