6. Not including the data required by law in the message

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The first element that is required by law to be included at the end of each email is the unsubscribe link , so that the user, if he or she deems it appropriate, can access it without complications.

The second element would be the basic data of the sending company:

company name,
postal address,
CIF,
city,
country
contact telephone number.
As a new feature, for professional and business domains, the text that austria phone data establishes that the company is in full compliance with the new European regulations , the GDPR, must be included.

7. Not taking advantage of reports and statistics
One of the advantages of email marketing is that all its actions are measurable. Professional tools automatically collect all the data and actions of the campaign recipients.

An interesting option is to export reports in real time to detect where your campaign fails and what changes to apply. Among the data to highlight are frequently:

Open rate: percentage of openings out of the total number of emails received
Click rate: percentage of clicks on the link out of the total number of emails received
Unsubscribe rate: percentage of recipients who have unsubscribed from the subscription
Bounce rate: percentage of recipients who did not receive the email
Reactivity rate: percentage of clicks among all opened emails.