Keyword research and inspiration from question tools like answerthepublic.com can help you in the idea generation process. This will help you find out what your buyer personas are already looking for and what problems they have. If you align your content with popular (long tail) keywords in your company's niche, you will also be found more easily by users. This will increase your visibility on search engines like Google and Bing.
You can find the most relevant keywords for your topics using these free keyword research tools :
Google Trends
AdWord & SEO Keyword Permutation Generator
Keyword Shitter
Ubersuggest
Answer the Public
Google Correlate
Keywords Everywhere
Wordtracker Scout
Google Search Console
Once the keyword research has been carried out, it is worth thailand phone number data taking a closer look at the competition. What other blog articles are there on your topic? What content do they cover? What aspects are not yet taken into account?
6. Find ideas and create an editorial plan
It is best to use a clear editorial plan for your content planning . With this plan (e.g. Google Sheets document, Trello or similar) you can keep track of upcoming content publications. The editorial plan should contain information about what the content piece should be about, what form the content should take (blog article, video, infographic, etc.), who is responsible for writing and distributing the content, on which channel, on which day and at what time the content will be published.
editorial plan-1
Example of an editorial plan structure in Trello based on our customer ScanHaus Marlow .
7. Text production: producing content
The next step is to create your content and develop the messages you want to convey. Keyword: storytelling! As in every good story, within the company's internal storytelling there are "heroes" (customers, employees, etc.), challenges (problems, needs of buyer personas) and means that the heroes ultimately bring to the solution (products, services, etc.). When creating your stories, it is important to note that the company does not take on the role of the "hero". The company itself should therefore never be the focus.