Attention to the smallest details, stoic continuity, concise proof of performance and discretion. This led Rolex to success. A tribute to the 60th anniversary of the death of the founder Hans Wilsdorf, who founded Rolex in 1905.
Wilsdorf, a native of Germany, was neither a watchmaker nor a mechanical genius. He completed an apprenticeship as a trader. That shaped him: He thought about the customers and their wishes. Not hong kong rcs data about what was possible like a watchmaker who first invents something and then markets it.
What many people don't know: Rolex was founded in disruptive times. Back then, a watch was a pocket watch - and therefore only for men. During the First World War, however, pocket watches were too cumbersome for officers. So they demanded watches that they could tie to their wrists. That was the birth of the wristwatch. And Rolex was the driving force behind this development. The next customer problem that Wilsdorf solved was water. To prove that his watches were waterproof, he sponsored professional swimmer Mercedes Gleitze, who swam the English Channel wearing a waterproof Rolex Oyster.