How to achieve multiple growth in traffic and sales from your website?

[subornaakter20]

Second, third, fourth project (that is, constant promotion)
Having implemented a test run, you get certain indicators. Of course, these data are not 100% accurate, but you can already start from them.

Which of them to take as a basis? It is up to you to decide. Practice shows that when launching targeting, the following can act as determining indicators:

Cost of application . That is, you set the targetologist the task of collecting a certain number of applications, and the price for each should not exceed, for example, 300 rubles.

Cost of one subscription . Here your goal is the maximum number of subscribed users (not submitted requests). That is, the targeter must collect as many subscriptions as possible with a las vegas email list minimum expenditure of funds.

Cost of one click . In this case, a traffic flow is directed to the site, and the targetologist has two indicators in his hands, namely: the cost of one click and their total number. And the conversion of the site will already show how many applications there will be and at what price.

Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Of course, it is easier to work when reasonable KPIs are set. Another question is where to get these indicators if the average check value and conversion are not yet known. There is only one way out - launch a trial advertising campaign, get the results, calculate the KPIs and use them in further work.

How to work with a targetologist
Preliminary discussion of the project and drafting of a brief
The targeter gets acquainted with your page (on Instagram or VKontakte), looks at whether advertising campaigns have been conducted before, what results they produced, and whether it makes sense to do something else.

In case of a positive decision, the specialist is provided with all the necessary information, offers available for use, information on the market situation and current competitors. Tasks are also set on the number of applications (and their cost), the size of the budget, etc. The brief is filled out with the participation of both parties (the customer and the contractor), after which work can begin.