Which sites need to use low-frequency queries

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SEO promotion for low-frequency queries is necessary for the following sites:

Portals of companies that have a wide range of products.

To all online stores, even if the list of products is limited.

Any small company that wants to increase their visibility and expand their online presence, while having a modest budget for promotion.

For sites that occupy leading positions for highly interior designers service email list competitive queries, but want to attract more high-quality targeted traffic from the search space using low-frequency queries.

Sites that have a good understanding of their potential consumer and have a competitive offer for them.

Information portals aimed at satisfying the immediate needs of users for any articles or data.

What to do with low-frequency queries Yandex.Direct and Google AdWords
In Google AdWords, low-frequency keywords are automatically assigned the status "Few queries". If you expect more impressions, then you do not need to do anything. The ad will be displayed automatically, without reducing the quality indicators.

In Yandex.Direct, everything happens differently. Previously, excessive "inflation" of the semantic core had no consequences. However, it has now been noticed that such resources are awarded fewer API points. This happens due to the low quality of advertising with such a volume of requests. The quality level is determined by the presence of a large number of phrases with zero CTR.

Statistics say that the optimal option is when approximately 30-40% of active keywords have been displayed over the last 30 days.

Visual examples of using low-frequency queries
"Instagram* for computer"
People search for material on the topic "Instagram* for computer" using several key phrases, including the following low-frequency queries:

“Instagram* registration from a computer” is entered 480 times a month according to Google planner, 8 times according to Wordstat.

"How to add a photo to Instagram* from a computer" is searched 390 times a month on Google planner, 0 on Wordstat.

"Register on Instagram* from a computer" is entered 480 times a month according to Google planner, 0 according to Wordstat.

"Competitors' Site Analysis"
People search for material on the topic "How to analyze a competitor's site" using different keywords. Among them is the low-frequency query "analysis of competitors' sites". It was entered 140 times a month according to the Google planner. The result is 30 visits.