Another option is to use an SEO scraping tool to see where your competitors rank. There are also many keyword research tools to assess keyword search volume , competition, and intent.
Typically, high volume, low competition keywords are easy to identify as good keywords, but lower volume keywords are great too, as long as they have the right intent.
Many long-tail keywords have low to moderate search volumes, but their intent is more logical than higher-volume terms.
2. Prioritize user experience
To optimize your user experience, you should think about transmitting information in the most accessible way possible.
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First, think about it from a visual perspective. Is your site pleasing to the eye? Can you skim through it and get the gist of the site? Do the colors complement each other?
From there, think about the users browsing the site. Will they be able to find what they are looking for? Will they find it easy to perform the desired action with little resistance? When improving the user experience of your website to improve SEO, it is often beneficial to consider hiring a React.js developer to implement responsive, user-friendly design elements and interactions that can improve the overall user experience.
3. Invest in off-page optimization
On-page optimization, which involves strategically using keywords in your article, is the most obvious part of SEO. However, off- page optimization is just as important. Off-page optimization is mostly related to on-page performance (read: technical SEO).