Scale Your Email Automation Machine

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6. Monitor, Measure, and Improve Your Email Automation
Well, even though you sent emails, the journey isn’t over. Keep an eye on performance metrics like open rates, click-through rates, and conversion rates to tune your orchestra perfectly. Don’t just set it and forget it. Rather, observe, adapt, and improve.

Again, your CRM has built-in dashboards for all things related to sales analytics. But to know what’s really important to you and your business, Nick Persico recommends going back to tracking things manually.

At the early stages of a business, only a few metrics matter:

Number of new leads: Tracks the influx of potential customers, essential for evaluating marketing effectiveness.
Lead conversion rate: Measures the percentage of venezuela telegram data leads that become customers, vital for assessing sales process efficiency.
Average Revenue Per User (ARPU): Shows revenue generated per customer, which is useful for evaluating pricing strategies.
Customer Acquisition Cost (CAC): Calculates the cost to acquire a new customer, important for ensuring marketing efforts are cost-effective.
When you build yourself something that simple yet powerful, you’ll get attached to these numbers. By populating your results every week or month, you create a connection with them, which will result in an external boost to your drive for better results.

If you want to get started somewhere, grab our link to a spreadsheet that lets you track numbers fast.

7.
Finally, once your system is running smoothly and you have a solid grasp of your email automation processes, expanding your system will only take a day or two.

When you bring in additional lead lists, you'll be integrating them into a system that's already set up based on the lessons learned from the initial email setup.