Checklist: How to Achieve Your Goals in Negotiations with Clients

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Possibility to contact you . It happens that there are no contacts on the site, or a person cannot get an answer to the specified phone numbers or e-mail.

Correct display of the site on all devices and browsers . On some mobile devices the page may not be fully visible or some information may be missing.

Traffic . Analyze your traffic and find out whether it is used by your target audience, what queries visitors use most often, what actions they perform. Of the two queries - "dance school" and "ballroom dancing school in Moscow" - the second one will bring the most target audience.

Competitors . Well-known companies that have been on the market for a long time have good reviews and many followers. Very often people focus on brands and choose them.

Seasonality . The purchase of some products is determined by the time of year, so the conversion will fall along with the demand for them.

Geography . For some product groups, the geographic location of the warehouse, store, or pick-up points may be important.

Competence of managers . Lack of hotel email list politeness and friendliness in communication with clients has a negative impact on conversion, as well as on the number of positive customer reviews.

Prices . You should always analyze the prices of your competitors' products and compare them with your own. If the cost of a product on your website is higher than that of others, you need to justify it. Prices in the online store should correspond to reality. You also cannot provide false information about low prices, this will also push away buyers.


Download a useful document on the topic:

10 Effective Ways to Increase Conversion
How can you increase conversion, taking into account all the factors? There are many ways, here are the most effective:

Simple application form . The fewer fields there are to fill in the order form, the fewer clients will go to another company because they get tired of filling it out.

Contacts . It should be easy for buyers to contact you. The more contacts you provide – phone number, messengers, email – the more opportunities customers have to contact you. It is better to place company data where they are clearly visible to buyers.

Payment methods . There should also be several of them, because some people like to pay with a bank card, while others are used to cash.