Otherwise, when it comes time to research your competition, you won't even know what to look at. When you don't know your target market, you'll have a hard time determining what your competitors are doing well and what they need to work on.
To avoid this, do extensive research on your target audience to understand their needs, goals and motivations.
Surveys and questionnaires: Collect feedback directly from your current and potential customers.
Social Media Analytics: Monitor comments, shares, and discussions related to your industry.
Focus groups: Invite small groups to discuss their preferences in depth.
Online forums and communities: Join platforms like Reddit or specialized forums to pick up on trending topics and concerns.
Google Analytics: Evaluate the demographics, interests, and behavior of your website visitors.
analytics
Screenshot of Britney Steele
3. Find your niche keywords
Now it's time to start researching other businesses in your niche. Doing so brazil whatsapp number database will help you find relevant keywords that your target customer is using in search engines.
Use a keyword research tool like Ranktracker to perform a competitor analysis.
As you enter relevant keywords into the search bar, they will be given an SEO difficulty score, which can help you identify low-competition keywords. The lower the score, the less competition there is and the easier it will be to rank for that keyword.
keyword finder
(Image source )
To further improve your rankings, look for long-tail keywords. These types of keywords are ideal because they are more specific and have less competition.
Additionally, ranking for long-term keywords can increase your chances of converting potential customers into paying customers.
This is because the more specific a customer is in their search query, the closer they are to making a purchase.