Saving on contextual advertising

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Advertising a standard website is more expensive than a website with a unique design. Let's look at a simple example from practice. Contextual advertising of two landing pages - one with an individual design, the other with a template - is allocated $ 1,000 each. A click on both costs almost the same: $ 2 each.

However, the bounce rate of a unique site is significantly lower, and the conversion and number of leads are higher. That is, the budget for its advertising is spent more efficiently. With a template landing page, everything is the opposite: the same budget is spent faster and with less return.

The site is better promoted in search healthcare email list engines
The site is better promoted in search engines

Portals and other sites with unique design have a much more favorable situation with natural promotion than standard ones. Such web resources gain positions faster, which means traffic growth, all other things being equal.

Unique, custom designs also have their drawbacks:

Developing such a creative design is difficult and time-consuming; only real professionals can do it.

Developing a website from scratch is incomparably more expensive than using templates and ready-made solutions.

Uniqueness and creativity do not always pay off. Sometimes it is even risky, especially if the layout is drawn by a not very qualified designer, or if the business leader pushes his vision and imposes his aesthetic preferences.

Unique design is not always convenient. New, original solutions may not work and simply will not be understood by the target audience.

Web design has already developed its own canons, principles, standards and norms, as well as proven tools and practices tested by entire generations of designers. It is difficult to invent something truly new and original here. The best option is not to chase beauty for the sake of beauty and overthrow norms for the sake of originality, but to competently use the best developments of colleagues in the industry. In principle, this is already close to developing templates.