Market and competitor research

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Market and competitor research is a key step in developing a Unique Selling Proposition. It will help you understand what opportunities and challenges exist in the market and how you can stand out from your competitors:

Explore the market:
Collect data on market size, growth and dynamics.Identify key trends and events in your industry.Research your competitors :Make a list of your competitors, both large and small.Evaluate their products, services, prices, marketing strategies benin email list and market positioning.

Identify the strengths and weaknesses of your competitors:Determine where your competitors are strong and weak.Identify gaps or shortcomings in their proposals that you can fill.Analyze customer reviews and feedback:Read customer reviews of your competitors' products or services.Pay attention to comments about what customers like and don't like and what problems they have to solve.

Explore prices and pricing strategies:
Determine how your competitors' prices compare to yours.
Consider what pricing strategies your competitors are using - high prices, low prices, discounts, etc.
Identify your company's unique features:
Determine what you have to offer, how you are unique, or how you can be better than your competitors.
Conduct a SWOT analysis:
Create a SWOT analysis (strengths, weaknesses, opportunities and threats) of your company and your competitors.