Online store website

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If you think that customers do not compare between different stores, you are wrong. All customers constantly analyze prices in different places. And the choice is most often on the side of a more advantageous offer. Brand stores are an exception to this rule. And if you give arguments why it is necessary to buy a product from you, then the choice will be in your favor.

Low prices also do not inspire confidence in visitors. Realizing that the price is too low, they will look for pitfalls of such a generous offer and still, most likely, will refuse to buy.

You need to monitor competitors' prices and constantly compare. If yours are too high, you need to assess the risks and take appropriate measures, otherwise the risk of being left without sales for the online store is huge.

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Poor quality illustrations, no illustrations, very poor description of products

Everyone who comes to online stores wants to see comprehensive product descriptions and high-quality photos. If some information is missing, it will be difficult to make a purchase decision. Nowadays, it is difficult to surprise buyers - that is why it is necessary to use high-quality content. It is worth remembering that product pages without descriptions are not ranked well by search engines.

How to check? Take a walk through the pages of your store and imagine yourself in the place of the buyer. You need to make an objective assessment of how useful the information is and how it helps the buyer make a choice. And it is worth comparing with competitors' sites.

Ask your friends and family to visit your online store. Conduct a survey on what needs to be improved and what works well.

The check is over and you have decided to make changes. You need to determine who will do this. It is best to contact experts in the field of descriptions and texts - copywriters. It is not difficult to find them: there are exchanges and sites - just use the search. An excellent text can please both search engines and people.

And if you decide to write the descriptions yourself, try to describe all the advantages of the products. For illustrations, you need to hire a photographer. He will create excellent quality photos, in which your products will be presented from different angles. Buyers will be able to see all the details. And if you want, you can shoot video instructions on how to use the products. And your customers will be able to appreciate all the benefits of buying them.

The website of the online store does not inspire confidence

The visitor's approval must be obtained from the first visit. If the online store does not evoke such a feeling, the buyer will go to competitors without thinking.

What does the user pay attention to when opening the site? Availability of contact information, answers to questions, payment methods. The buyer also notices various types of errors, including technical ones. An abundance of inappropriate advertising will most likely scare off a potential client.



It is necessary to fix all the problems, if any. In gambling email list the future, analyze changes in the behavior of visitors after the changes made and evaluate the effectiveness of the site. The desired result is new visitors and sales.

There are a lot of negative reviews about you on the Internet.

The opinion of those customers who have already bought from you is of interest to new ones. Do not expect sales in your online store if the previous reviews are only negative.

How to act? All negativity must be promptly processed not only on the website, but on other platforms and in social networks. Ask customers to leave a good review about you.

There are many different services: Yandex.Market, Otzovik, IRekom end and others.

Don't ignore negative reviews - your growth points. Evaluate what they are complaining about: if it's about the service, then you need to conduct additional training and instructions for employees; the problem is in delivery - solve this issue. It is necessary to respond to all reviews, take everything into account, try to fix the situation in case of a bad experience of your customers. Do not ignore those who have expressed complaints, and do not delete their responses. It is better to show your customers how you solve problems, and believe that this will be beneficial. A buyer with a solved problem will be loyal to you next time.