To avoid your non-ideal clients, look out for these markers:
You have to chase them down for their business. Just stop.
You must overly convince them of your value, because they don’t understand or value your expertise.
They don’t complete their homework. Coaches offer guidance toward successful outcomes, but clients must always do the heavy lifting.
They can’t pay full price for your services. And nigeria telegram data discounts cheapen your value.
They struggle to communicate their progress barriers. What mental, physical, emotional, etc. barriers are creating the holdup?
They aren’t willing to move beyond those barriers, aka, they don’t think it’s worth it, because this pain point isn’t a priority for them.
Like your ICPs, the NICPs include information like:
Pain points, and how those manifest
Budget expectations
Team size (if applicable)
And more
But instead of “find these people and sign them up,” the NICP tells you who not to sign up. This will keep you focused on your ideal clients, and building your ideal coaching business.
How to Turn Down Non-Ideal Clients
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