Why Building an Inbound Sales Strategy is a Team Effort

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So, how do you put this into practice for your sales organization?

This guide shares an inbound sales strategy you can use to point leads in your direction, alongside tips on how to convert these warm leads into paying customers.

With inbound sales, potential customers might come your way venezuela telegram data after finding you in Google search results. Perhaps they’ve talked about your brand with colleagues at the office water cooler. Maybe they landed on a news article in which your founder contributed their expertise.

Marketers collect inbound leads and pass them on to sales. From here on out, it’s your job to contact each inbound lead and convince them to buy what you’re selling.

Inbound sales is any organization’s dream. Less time doing cold outreach and more time talking with prospects who already know and trust you? Sign me up.

But as sales trainer Mor Assouline puts it: “Inbound leads are sales’ biggest opportunity—and biggest failure. We think because it's inbound, we don't need to try.”
Where organizations tend to go wrong is recognizing that inbound is a team effort. Disconnect between sales and marketing ultimately results in unhappy customers. The last thing you want is to promise a world-class solution in your marketing campaigns, only to let customers down when sales say that isn’t a reality.

Your entire team must be on the same page for inbound sales to work like a well-oiled machine. That includes: