Analyze your competitors

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Express gratitude .

It's not that hard, right? Just express your gratitude for a purchase, registration, subscription or other user action in a few words. Simple politeness on your part will help to form a positive attitude towards the web resource. In the "Gratitude" section, you can place not only good wishes to counterparties, but also other important information, for example, links to the company's business accounts on social networks.

Use "you" and "your" instead of "we" and "our" .

This is an old, proven method from offline sales. But crypto email list for some reason it is forgotten in online marketing. The point is that phrases like “We will help with this...” or “Our company is a leader in this...” smack of narcissism. While phrases like “You will get this...” or “This will be done for you...” indicate that the client’s wishes will be heard.

And this replacement of “we” with “you” gives a subconscious feeling of community – the company is in the same boat with the client, and not on different sides of the barricades.


Constantly monitor your competitors. Identify their strengths and weaknesses. Analyze their strategy and compare it with your actions. Using automated services is only half the success, you need to be able to work with your hands, which work together with your head.

Create a simple table in Excel or Google. In one column, enter a link to the competitors' website/page, and in other columns, indicate the points you will analyze. There may be many or few such columns - it depends on the market niche. This way, you will be able to see what you should pay attention to, what requires optimization. But remember: changes to the site should be implemented in stages, so as not to face information overload.

Look to other industries for inspiration .

If you focus only on direct competitors and "do the same as them", then in the end you may not achieve impressive results. An interesting way to effectively promote a website is to borrow the experience of leaders in other industries. The techniques that helped them can bring success to you.

Search for inspiration

If you have an online auto parts store, it does not mean that you cannot use the experience of an advanced site, for example, selling household appliances. Many companies have existed in the Internet space for many years, and during this time they have managed to test different strategies. Why not use their practice?

Of course, there is still a risk that the borrowed solution will not work. On the other hand, if the idea works there, why shouldn't it work for you too?

If you take a layer of sites operating in one market niche, they will look like twins. But if you set a goal to be remembered by your visitors, then you need to stand out from the general uniform mass. When developing a site, spend time not only on its optimization for search engines. Think about how to make it more comfortable for users. The success of your business will depend on the convenience of interaction with the site and the overall impression it makes. We hope that this article will be a good guide for you.