Thinking About “content” As Cultural

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The Best Way To Break The Rules Is By Creating Your Own. It’ll Ensure That Your Efforts Stand Out. – Dennis Shiao, Marketing Consultant, Attention Retentionthe Best Way To Break The Rules Is By Creating Your Own, Says @dshiao Via @cmicontent. #cmworldshare On Xcreate Content For Content’s Sakecreating Content Just To Make Sure You’re In The Content Marketing Game. Look At All The Brands That Said Absolutely Nothing About Coronavirus. If You Have Nothing To Say, Be Brief And Move On.

– Ahava R. Leibtag, President, Aha Media Group View Content india phone number As Text, Images, Video, Audiowe Should Be Currency Because This Is How People Engage With It – As A Means To Connect To Their People. – Marcus Collins, Marketing Professor, University Of Michigan Ross School Of Businesswe Should Be Thinking About #content As Cultural Currency Because This Is How People Engage With It, Says @marctothec Via @cmicontent. #cmworldshare On Xfocus On Benefitsstop Talking About Benefits. This Rule Has Been Around Since I Started In Technology Marketing In The ’s, And It’s Time To Dump It In The Same Junk Pile As Avocado Appliances And Orange Shag Carpeting.



Your Buyers Are Seeing The Same Benefits From Everyone In Your Category And They Are Not Impressed.you Need To Tell Buyers Exactly Why You Are Best Qualified To Deliver Those Benefits, And Yes, That Will Mean Talking About Your Company’s Unique Capabilities Or Even (Gasp) Specific Features. When You Truly Understand Your Buyer Persona In The Context Of Their Buying Decision And Journey, You Can Address Their Questions And Concerns And Stop All The Blather. – Adele Revella, Ceo, Buyer Persona Institute Handpicked Related Content: Strategies To Connect With Your Audience (Hint: Start With Mutual Truths)people Have Short Attention Spansdon’t Believe People Have Short Attention Spans.